Marketing Smart
Free from Gumas Marketing!
The Challenger Brand Marketing® Guru’s

Written by the foremost authority on Challenger Brand Marketing®, John Gumas!
Marketing Smart is a collection of quick, easy-to-read and simple to deploy tips on how Challenger Brands can improve their branding, tune-up their advertising and upgrade their digital marketing allowing them to take on their industry gorillas, and WIN!
Marketing Smart is a set of proven strategies based on years of fine-tuned Challenger Brand techniques, industry insight, and practical advice that you can put to use for your company right away.
Marketing Smart Features
Brand Development
Your success depends on discovering the true essence of your company and what you can offer your customers that no one else can.
Messaging & Creativity
You may offer the best product or service in the world, but if your target audience isn’t aware of you, you’re not going to get very far
Generating Results
Explore the best ways to grab attention and start conversations that blossom into solid relationships.
Website Strategy
An engaging, user-friendly website that complements your other marketing efforts will do wonders for your credibility and strengthen your brand.
Online Marketing
This section will tell you all you need to know to make sure you’re taking advantage of this flexible, cost-effective vehicle.
Other Marketing
Once your marketing machine is up and running, keep the momentum going and strengthen your brand by raising your profile and making yourself a credible expert at the forefront of your industry.
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