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"Marketing Smart" Free Book on Market Winning Strategies!

Marketing Smart

Free from Gumas Marketing!

The Challenger Brand Marketing® Guru’s

Written by the foremost authority on Challenger Brand Marketing®, John Gumas!

Marketing Smart is a collection of quick, easy-to-read and simple to deploy tips on how Challenger Brands can improve their branding, tune-up their advertising and upgrade their digital marketing allowing them to take on their industry gorillas, and WIN!

Marketing Smart is a set of proven strategies based on years of fine-tuned Challenger Brand techniques, industry insight, and practical advice that you can put to use for your company right away.

Marketing Smart Features

Brand Development

Your success depends on discovering the true essence of your company and what you can offer your customers that no one else can.

Messaging & Creativity

You may offer the best product or service in the world, but if your target audience isn’t aware of you, you’re not going to get very far

Generating Results

Explore the best ways to grab attention and start conversations that blossom into solid relationships.

Website Strategy

An engaging, user-friendly website that complements your other marketing efforts will do wonders for your credibility and strengthen your brand.

Online Marketing

This section will tell you all you need to know to make sure you’re taking advantage of this flexible, cost-effective vehicle.

Other Marketing

Once your marketing machine is up and running, keep the momentum going and strengthen your brand by raising your profile and making yourself a credible expert at the forefront of your industry.

Do Not Miss Out on your free copy!

John Gumas - Author and Friend - John Gumas - A veteran of the advertising and interactive marketing industry, John founded GUMAS in 1984. Today, the award-winning firm is consistently named as one of the top branding and interactive marketing firms by the S.F. Business Times.John is recognized as one of the country’s foremost authorities on Challenger Brand Marketing®. He is the author of the popular book “Marketing Smart” which describes how challenger brands can develop marketing strategies to effectively take on their larger competitors. In addition, John is an adjunct professor of branding, advertising and interactive marketing, a sought after speaker and a regular columnist for several publications and blogs.



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