Link building is one of the most widely used off-site SEO strategy. Basically, it makes use of links that direct people to your website to gain authority and rank higher in search engine result pages.
Although algorithms of search engine platforms can be quite unpredictable, the use of link building remains effectively relevant as it makes use of the main pathways that search engine spiders crawl on – links.
There are many link building techniques used by website owners and digital marketing companies that provide SEO services, here are a few that are still effective this 2018:
Reaching out. Learning about where your brand or your company is mentioned online, as well as contacting the people who have done so or may possibly do so, is a seemingly tedious task, but it comes with benefits. Aside from being able to check if there are backlinks to your website, upon mention of your company or product’s brand, you also get the chance to verify if the links are accurate, up-to-date, and correctly in place. Also, this gives your company a chance to interact with blog managers or people in your industry that discuss topics related to your niche. Most importantly, this helps you assert your authority in the field not only through increased links but also with your proactive interaction.
Socializing and increasing visibility online. Connections through social media platforms continue to widen as more people become savvy with their online presence. Responding to this boom in online activity is a logical way to establish relevance by creating visually-appealing (i.e. infographics) and engaging content. Nothing tells search engine bots that your site and content are relevant enough than by making sure your reach translates to numerous links of online shares.
Creating valuable content. Users search online to gather information and prefer those that come from credible sources. The same is the rationale behind ranking websites – to point people to the direction of trustworthy With content that contains original and reliable data acquired through comprehensive research, gaining backlinks to your site will be effortless because users will always link back and associate themselves high quality content.
Author: Rana Tarakji is an entrepreneur and a contributing writer at One SEO, a digital marketing agency, who lives in Beirut, Lebanon. Rana Tarakji is passionate about digital marketing, startups, helping entrepreneurs grow, and empowering them to live their dreams. She has worked as a marketer, a technology co-founder and business developer, and a writer.