With the introduction of generative artificial intelligence (AI), some business executive teams are starting to ask the question, “Can I just replace my Marketing team with a generative AI?” On the surface, this seems like a logical question. The benefits of AI’s are being so overhyped that you can’t blame executives for asking the question. But as is the case with almost every other technology, generative AI vendors and AI proponents are over hyping the current AI technology — just as...