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September 28, 2019

Nike. Apple. Facebook.

Are those just companies?

While we all know Nike, Apple, and Facebook because of the products they sell and the services they provide, it’s clear that there’s way more to these three organizations than what they provide to the publi...

July 4, 2019

New corporate branding represents many things for a company.

It’s more than just a fresh coat of paint, it’s a fresh start. It’s a separation from the things in the past that didn’t work. It’s a way for a business to move forward and completely reinvent...

May 30, 2019

Modern marketers have no shortage of options when it comes to deciding how to relay their advertising messages. On one level, that’s a great thing, but it’s also very dangerous. Because there’s so much at the disposal of marketers, it’s easier than ever...

November 18, 2018

Search engine optimization has been a vital part of digital marketing for the past two decades, and SEO has shown no signs of slowing down. However, the way people search for information has begun to change, with voice search rising to prominence. Servi...

October 26, 2018

The average person expects a website to load in two seconds or less. Two out of every five people will abandon a website that takes longer than three seconds to load. Time is money – and if your website takes too long to load, it’s money you’ll be missi...

October 3, 2018

Most marketers know that customers are looking for that unexplainable thing that connects them to a brand. Nobody wants to buy from a boring company, no matter how great the product. However, brand personality is something that entrepreneurs and busines...

September 17, 2018

From an outside perspective, devising a digital marketing strategy seems so easy. Launch a website, create a few social media accounts and watch the cash roll in… right? Unfortunately, it’s not quite that easy. Success in digital marketing means managin...

August 28, 2018

Having boring marketing materials is a great way to not get noticed. And of course, that’s exactly what you don’t want. In order to grow your business, you need to make sure you’re doing everything you can to grab the attention of your customers. From i...

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November 12, 2019

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